JRC's Role: Art Director Copywriter: Shannon Fiedler Photographers: multiple Agency: 247 Laundry Service Client: Gap Distribution: Laura Mercier brand social (USA)
Description: ideated, pitched, and executed monthly evergreen and educational content based on product priorities provided by client. We produced a combination of agency-produced content and partner influencer content to feed an evergreen social rollout of "travel/adventure" lifestyle content.