JRC's Role: Art Director
Copywriter: Shannon Fiedler
Photographers: multiple
Agency: 247 Laundry Service
Client: Gap
Distribution: Laura Mercier brand social (USA)
Description: ideated, pitched, and executed monthly evergreen and educational content based on product priorities provided by client. We produced a combination of agency-produced content and partner influencer content to feed an evergreen social rollout of "travel/adventure" lifestyle content.