Videos: zSpace

All zSpace videos were written, shot,
directed, and edited by Jocelyn R.C.

At zSpace, I was in charge of creative concepting, scripting, production and final delivery of all video content. While our primary market was education, the videos targeted specific niche audiences within that market from K-12 students and teachers, to principals and district superintendents, to educational service and product partners, to the local press. 

Each video's style was nuanced by considerations for its intended target audience, while still falling into an overarching world of "DIY" -- as a means of feeling more approachable to our audiences while we introduced this brand new (and at-first-glance intimidating) technology to market.